Bhartiya Bhasha, Siksha, Sahitya evam Shodh

  ISSN 2321 - 9726 (Online)   New DOI : 10.32804/BBSSES

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BRAND LOYALTY & CUSTOMER SATISFACTION REGARDING ONLINE MARKETING: A STUDY ON FLIPKART

    2 Author(s):  SHIBANI SHARMA, YADAV DEVI PRASAD BEHERA

Vol -  12, Issue- 7 ,         Page(s) : 11 - 24  (2021 ) DOI : https://doi.org/10.32804/BBSSES

Abstract

Shopping from online platforms or through e-commerce websites may be the new normal for the society but due to huge competition with emerging e-commerce platforms in the market, it has been difficult for the e-commerce platforms to uplift brand loyalty and satisfy every aspect of customers. The study proposed to find the factors affecting the brand loyalty as well as satisfy the customers.

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